The Internet and the Future of Personality Typology
In 1994, I found myself with a pressing need to access the internet in search of information that I couldn't find in any of the thick, expensive, and prestigious reference books available at the time. Back then, the internet was something entirely new, unknown, and, as a result, almost inaccessible to most people. It wasn't just a tool for finding information; it was a kind of digital experiment available only to a select few — those who were willing to take the risk, invest money, and spend time exploring the unknown.
This risk was no small matter. The modem I purchased, a Zyxel, cost as much as a used car. Yes, it's hard to believe, but that was the price of admission to this mysterious world of the global network. Computers, and especially internet access, were a pastime for the chosen few — true geeks, those who weren't afraid to face the unknown. And I was one of them.
Then, in just one evening, I found all the information I needed on Yahoo. Keep in mind, this was at a time when the number of websites was a fraction of what it is today. My discovery allowed me to close an exclusive and extremely profitable business deal, with a margin of 500%, the very next week. This wasn't just luck; it was proof that the internet held untapped potential. Since then, I didn't just stay on the internet; I became an active participant and creator, mastering web coding, which became my tool for transforming ideas into reality.
But here's what's surprising — no one, literally no one, in my circle at the time, including university friends, offline startup participants, and even colleagues at the music store where I worked, took the internet seriously. The internet was associated with children's games and something frivolous. It was seen as a trendy fad that seemed to have no future.
By 2000, I had completed a dozen web projects. My favorite part of each was how they allowed me to create sources of income, with varying degrees of intensity, in just a few evenings. Of course, that income was generated offline at the time, through traditional channels. However, despite my successes, most people around me still didn't see the internet as something significant. Even in 2000, when the internet had become more widespread, few could imagine how it could be monetized, and so it remained a "hobby" for a narrow circle of professionals.
I vividly remember my conversations with business experts, large enterprise owners, bankers, and other influential people of that time. Almost all of them tried to convince me to stop wasting my time on the internet — writing code and promoting websites. To them, it seemed like a pointless activity, something like a hobby that would never yield real results.
But history unfolded differently. I won't recount it in detail, as we all know how the internet transformed from a curiosity into an integral part of our lives. Today, the internet is literally the brain of humanity, a network through which vast amounts of information, ideas, and, of course, money flow.
The point I'm trying to make is that a similar transformation awaits us in another area — in the field of technologies related to the human inner world. And the first area where this transformation will begin is Personality Typology.
Today, Personality Typology occupies a place much like the internet did in the 90s. It's often seen as nothing more than a tool for entertainment, frequently dismissed in terms of its potential and significance. However, with the development of artificial intelligence and robotics in the coming decades, many industries will lose the need for human labor. Machines will begin to serve the external world of humans, leaving people facing a new challenge: how to use their newfound free time?
This could lead to two outcomes: degradation and war, or — and this is much more preferable — the true development of the human personality. And this is where Personality Typology comes into play. Freed from routine tasks, people will finally be able to turn inward, to study and understand what it means to be human, what their inner motivations, desires, fears, and strengths are.
This will need to be taught. Understanding of how different we are and how to interact with representatives of different types. These skills could become the foundation for a new society, where understanding and respecting individual differences will play a key role.
Personality Typology could become a crucial tool in this process. Understanding your type and the types of those around you can help us build more harmonious relationships, both in personal life and in the professional sphere. This opens up new horizons for self-discovery and development, turning humanity into a more conscious and mature community.
Thus, the story of the internet could repeat itself, but in a different domain — in the inner world of humans. If the internet transformed us into a global information society, then Personality Typology could become the foundation for creating a conscious society, where people will not just coexist but interact on a deeper and more meaningful level.
These ideas may seem futuristic, perhaps even utopian, just like the internet did in the 90s. But if history teaches us anything, it's that the boldest ideas often become reality if there are enough people who believe in them and are ready to bring them to life. I am confident that such a moment will come, and Personality Typology will become a key element of this new reality.